This hands-on course is intended for retail staff or enthusiasts who already have a little experience of watches. The one day course will provide an introduction to the technical aspects and benefits of different types of watches, improving confidence when selling.
One Day Course
This hands-on course is intended for retail staff or enthusiasts who already have a little experience of watches. The one day course will provide an introduction to the technical aspects and benefits of different types of watches, improving confidence when selling. It will also teach basic practical skills which will enable delegates to diagnose possible faults and carry out maintenance repair. The course gives each delegate a chance to handle and study watches closely, and disassemble items using standard basic tools. It also includes a rare opportunity to visit the Hallmarking Operation at Assay Office Birmingham, which is not usually open to the public. The course provides six hours of Continuing Professional Development (CPD) activity.
Background to the UK Watch Market
- Statistics, market segmentation, current methods of trading, brand groups
- Trends, motivation to buy and the sales experience
- Types of watch and how they work
After Sales Care And Servicing
- Basic care
- Maintenance and service
- Fault diagnosis
- In-house or workshop
- Hands-on simple repairs (fitting straps, adjusting bracelets, replacing a battery)
- Basic tell-tale signs
- Easy rules for spotting fakes
COURSE TUTOR – PETER TALES MBHI
Peter Tales created Horology Consulting in 2010 following a successful career with the Signet Group, managing their watch and jewellery repair business. Originally trained as a jewellery designer, Peter has also worked for Seiko UK, and learned his watchmaking skills with an independent Omega service agency. With many year’s experience in retailing and repair services, Peter’s expertise also includes business management, staff training and development, and performance measurement and analysis. As well as running Horology Consulting, Peter is a Director at the British Horological Institute.
£215 + VAT per delegate. Maximum of 8 delegates.
To book a place contact firstname.lastname@example.org or visit www.anchorcertacademy.com to book directly.